If you didn’t already know this, there are three main players in the game Estée – L’Oréal and SEPHORA and one a little smaller who sticks to “the best of the best” LVMH – Sure these are names that we all know but did you know that these three companies in various ways, own, run and sell the cosmetic and beauty industry. As we know them as popular makeup stores, and makeup brands they are massive companies at war every day trying to buy out every beauty brand they can and have diverse portfolio of brands, distributed internationally for example ➡️
Estée companies and share holders own
Cosmetics and beauty ➡️ AERIN, BECCA, Bobbi Brown, Kilian, Clinique, Too Faced, Darphin, Estée Lauder, Frederic Malle, GLAMGLOW, La Mer, Lab Series, M∙A∙C, Origins, Prescriptives, Smashbox, Michael Kors Beauty, Tom Ford and HOURGLASS.
Fragrance ➡️ Aramis, DKNY Fragrances, Donna Karan New York, Editions de Parfums Frédéric Malle, Ermenegildo Zegna Perfumes, Jo Malone London, Tom Ford, Kiton, Le Labo, RODIN olio lusso, Tommy Hilfiger Toiletries and Tory Burch Beauty.
L’Oréal (LUXE) and shareholders own
Cosmetics and beauty ➡️ Lancôme, YSL beauty, Giorgio Armani beauty, Biotherm, Coacharel, Diesel, Viktor and Rolf, Ralf Lauren, Kiehls, The body shop, Shu Uemura, Clearisonic, Guy Laroche, Paloma Picasso, Urban Decay, Yue Sai, Helena Rubinstein, L’Oréal Paris, Maybelline, NYX, Essie, Garner, VICHY, La Roche Posay and Dermablend.
RECENT TAKEOVER – IT! Cosmetics
SEPHORA and shareholders own
Cosmetics and beauty ➡️ Sephora beauty, Kat Von D beauty, Marc Jacobs beauty, Frontcover, Too Faced, Urban Decay (licensed), Formula X, Beauty Blender, NARS and STARSKIN.
LVMH and shareholders own
MAKE UP FORVER, Dior, Guerlain, GIVENCHY, benefit cosmetics and major fragrance haus.
Now that we got the companies and what they own covered be careful about what you say about one of the brands because they are all connected and linked, there are people who search social media to look for negative comments about brands and take note of the name, date, time posted and the actual comment – yes when you get in good with the four main beauty companies reviews are always honest and they don’t hold that against you for a product not working out for you (in fact most companies will pay you more for reviewing and testing a product that you didn’t enjoy for ‘time wasted’) there is always a contact us button with a email which will either be info@ or pr@ and you can introduce yourself that way but makeup you have the back up if your asking for hundreds of thousands of dollars of press samples on top of being paid.
Being a social influencer is a growing self business and when you make partnerships with one company you are put on the PR list so now all the brands will reach out to you if it fits and you can reach out to them if you have media outlet, photoshoots(with celebrities typically), press review, advertising. You really want to get your name out there, and work with the brands it helps to have them already know who you are by working in the filed, on set and for major publications. Always submit your portfolio and when emailing them have a good “email signature” it’s called for example mine is ➡️
ADD FULL NAME (including middle initials)
Bell Canada – Public Relations
720 King Street West • Suite 905 • Toronto, Ontario • M5V 2T3 M • 647.654.****
Bell Media – Makeup Artist
Teen Vogue – International
OneMethod – Production Artist
Celebrity / Freelance – Makeup Artist
– MEDIA AND PRESS SHIPPING ADDRESS-
Fill in appropriate address
Social Handle: enter social media links
Makeup review and brand exposure
-> inquire if interested or add link
This e-mail is intended only for the addressee(s) and may contain confidential information. If you are not the intended recipient,you are hereby notified that the use of this information ordissemination, distribution or copying of this e-mail is strictlyprohibited. If you have received this e-mail in error, please notify the sender immediately by return e-mail and delete the original message. Unauthorized distribution of this e-mail may result in court action.
➡️ code of conduct which you don’t have to add but it’s important to read so you understand what can happen if you lie, give false information, miss a deadline or talk about personal company information. Some things are meant to stay private for a reason.
➡️ You do not have to but I am always honest if I’m being sponsored to give my opinion just so that my viewers know, although being completely me and honest with the review not everyone like the fact of partnership with different brands or being set products for thousands of dollars and still being paid for your opinion but what a lot of people don’t understand is the amount of time it takes to get to a status I have with these companies and the networking, starting out doing things for free and making my way up the ladder. Don’t expect to have the door open for you, im just giving you a couple ways to get your foot in the door and information you should know – also if you reach out to a brand make sure you know the brand and know the history of the brand and how they started, where they started and what they offer. Make sure that you blog is found on google under relevant search terms. When you post about a product or brand, use keywords in your post title and when naming a image. PR sometimes find blogs by googling for bloggers already writing about the brand they’re working on, or sometimes they’ll look for people blogging about the brand’s direct competition. Ask to be added to mailing lists for press releases / respond to a press releases that are offering a sample by explaining how you would review the product.
TIP ➡️ BE PROFESSIONAL! NETWORK! EARN TRUST. Always ask for a WeTransfer when shipped products so you can have press information about the sent products. If you don’t know WeTransfer I would google it.