I was nothing but honoured to be invited to the Canadian launch of HAUS LABORATORIES by Lady Gaga press dinner in Vancouver which I told myself I would be at no matter what, I am so happy that i went and if it goes like that for all press dinners maybe I would find myself attending more, moving on, Lady Gaga’s beauty line went on pre-sale July 15th and will be on sale in September 17 – FLARE Magazine and I questioned will it even be sold in Canada, since this was a press dinner in Canada that should answer the question. (yes)
↖️ CLICK THAT FOLLOW BUTTON!
⏯ PRESS PLAY AND LISTEN WITH ME!!
Lady Gaga is finally putting her take on beauty in our hands, all our hands, because it will be available not only on hauslabs.com but on Amazon: “Just like with my music, I wanted everyone to have access to it.”
I did have one of the best times at this dinner, It’s one of those times where you’re having so much fun that you forget just what you’re there for, and you tune in to the information you should be listening to, crap! Gaga is into the makeup part of the equation for sure. She reviewed formulas, named products, picked components and brought in her friend and makeup artist Sarah Tanno as global artistry director for the brand, which everyone who knows Gaga’s makeup day to day would not be shocked by this at all.
On the print out and video clogged iPad in front of us ➡️ While it’s uncommon for new beauty brands to be unveiled in July, Le Bourgeois said it is common for new concepts to launch on Prime Day. Amazon has executed successful Prime Day launches in categories like books and video games before, he said. Plus, for something like Haus Laboratories, it allows time to make more products if preorders exceed expectations.
Update ➡️ Amazon Prime Day is here, and that means Haus Laboratories has officially arrived. It includes nine different duos (either two lip liners, two glosses, or two Glam Attack shimmer powders, in a range of shades), and also six different three-piece sets. Each three-piece set — or “haus” — includes an RIP Lip Liner, a Le Riot Gloss, and a Glam Attack.
Lady Gaga sees your face-tuned beauty ideals, and she wants to smash them. Lately I’ve been feeling the same way also the promise of something better can only get you so far, I’ve always said that makeup isn’t there to fix or change anything but to enhance the beauty you already have but its true, even I sometimes follow suite and won’t leave the house without insuring all redness is gone.
I am excited to see all the PR Packages be sent out and all the youtubers and bloggers to start really ripping the brand apart as they do! it happens with each and every brand – there was address fill out form but I’m really not 100% that Gaga will even bother sending out because of the pre-sale.