Category Archives: COMING SOON

Beauty News : L’Orèal Paris x Karl Lagerfeld secret collaboration | MAKEUPxTHECITY

Hi boys and girls, if you’ve followed me for a while you would know that I don’t typically have a posting schedule and for a little now it’s started to bug me, Sunday typically marks the end of the week and Monday marks the start so, Sundays are going to be ‘beauty news’ and when the rest of the schedule is figured out I will let you know, with the growth of my blog I actually am going to be adding a new beauty editor and there will be some very big changes that are actually ready, but I’m just not sure that I am but, lets get into the beauty news!

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Having announced earlier this year that Chanel’s former creative director and designer, Karl Lagerfeld, had been working on a secret make-up collection with L’Oréal Paris before his death in February, the cosmetics giant has finally revealed the details of what is set to be the most chic make-up range ever.

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L’Oréal confirmed that Lagerfeld illustrated the initial ideas and monochrome packaging, as he did with all of his designs, whilst the brand worked with his team to finalise the products posthumously.

 ➡️ The unexpected collaboration is less surprising than you might think. Lagerfeld infamously drew his signature fashion illustrations using eyeshadow rather than paints or coloured pencils and also launched a capsule make-up collection with Model Co. last year. So far specific products and price points are yet to be revealed, however, it has been confirmed that the range will share Lagerfeld’s pioneering spirit and commitment to celebrating feminine power, with a relentless quest to create the unexpected.

I really think that this is going to be the beauty collaboration of 2019 and I can only imagine how fast it will sell out, launching online on 20th September and globally on the 27th September during Paris Fashion Week nonetheless.

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From the wide range of shades to the texture of the products, nothing was left to chance in creating a line that would work for all kinds of women and at different moments of the day, from a subdued, elegant daytime look to more audacious, shimmering hues for nighttime.

The collection is made up of a highly pigmented nine-shade eyeshadow palette, a duo of highlighter for a glowing complexion, an extra black mascara, and a pigmented, ultra-matte eyeliner in black and silvery pink “Metallik.” The “Rouge à Lèvres Color Riche Satin” lipstick features a nourishing, healing formula and is available in six shades with names invoking Karl himself: Kultured, Ironik, Provokative, Karismatic, Kontrasted.

As I said above, if you want this collection be prepared to hit add to basket because it’s going to sell out fast, I asked an old coworker at L’Oréal if they would be sending this out in PR and he wasn’t even sure.

Don’t forget to take a look at my previous post ➡️ CHANTECAILLE BEAUTY | M X T C

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NEW ➡️ SO YOU WANT DRUGSTORE? L’ORÉAL VOLUMINOUS #LASHPARADISE available in Canadian stores MAY 30th 

So you guys have been asking me to do a little more budget friendly and I was going to deliver, so, get your iPods really to rumble this is the LASH PARADISE from L’Oréal Paris. 

SRP (SUGGESTED RETAIL PRICE) $13.99

Launches fully in Canadian stores on may 30th 2017 and will come in four shades which of course are blackest black, black, black-drown and waterproof blackest black! This drug store mascara is going to give you a run for you’re $15 yesterday when receiving the (strange) yet cute PR PACKAGE I immediately put it to the test to see if the PR claims were true so I put this mascara to the tests against DIORSHOW and Benefit Roller Lash and I was kinda scratching my chin when I didn’t see a difference the reason that I decided to pick those 2 mascaras to put #LASHPARADISE against is because it claims too give intense voulume and intense length. 

(what is with the office supplies – love the L’Oréal post-it’s though) 

And after applying the mascara I figured to myself that I would allow the formula to dry down and I would add another coat to do and at the time I was packing for NYC and when I came back I couldn’t tell which was the L’Oréal and which was the Benefit – don’t go to drugstores very often for makeup anymore but with Shoppers Drug Mart and the Beauty Boutique and mass market retail stores like Ulta – drugstore makeup and formulas have began to dominate the markets – good thing that all the drugstore brands and all the luxury brands are all fight against eachother

FUN FACT ➡️ my first career in the makeup industry was when I first dominated sales as a Beauty Boutique employee. 

One thing that I didn’t really like about the mascara was how light it was – it felt like nothing in my hand and maybe this is something that I realize dealing with luxury brands that actually feel as if you’re holding onto something but needless to say I’m happy to be on the L’Oréal Canada PR mailing list to do more drug store reviews. 

The applicator is packed with 200 bristles to make sure that it grabs each lash hair for top and bottom – there was no issues with flaking with this mascara at all which was nice – you can apply it, touch it and snap your fingers. It has an hourglass shaped brush head that is perfect for any eye shape or size think Lize Waiter mascara wand, but, better

Or if you’d like to take the comparison to a level it doesn’t have to go ➡️ I know it’s just natural that people compare products and people are saying this LASH PARADISE is a very good dupe of the Better Than Sex mascara but I think it hits some lashes and some points that TooFaced sadly missed – and considering the massive price point between the two you get your money worth that’s for sure. What it comes to drying up in the tube – check back below this picture and I will give the details once I know. I’m not going to make claims or speak positive or negative about anything till I know for sure. 100% or nothing. 

No flaking. No smudging. No clumping. Women agreed: 91% saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect. The rose gold packaging is supposed to convey the height of femininity and be truly L’Oréal

This is one of the best mascaras I’ve applied to a model in a very long time – I couldn’t believe that I couldn’t tell what eye had what products on it, blame it on thinking about my amazing man or packing for New York City – but the model had to tell me which was which so if you’re in the states give this mascara a try, and if you’re Canadian pick it up may 30th everywhere, and, send your lashes aflutter and take them to paradise today.  

➡️ http://www.lorealparis.ca 

➡️ @lorealmakeup on instagram 

#LASHPARADISE

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THE CITY 🌆 COMING SOON ➡️ PR SAMPLES ➡️ E.L.F Beauty Shield Collection

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The Beauty Shield Collection is an advanced skincare line designed to help protect skin from harmful environmental aggressors powered by antioxidants and broad spectrum UVA and UVB SPF 50 which I do always want to add SPF 50 is about where it stops doing anything for the skin and you’d still have to reapply so if it says SPF 100 there’s nothing past in most cases SPF 30 but companies, can, for some reason get away with putting what they want. The Beauty Shield collection is comprised of seven daily skincare products to help prep, prime, and protect skin against harmful environmental elements, which can weaken the skin’s natural protective barrier, leaving it vulnerable to dryness, sensitivity, and damage.

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Launch is set to come out this June. 

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I’m not sure how I feel about the brand E.L.F even though they have proved themselves as a stand alone company but I find yeah they are made good – and have good coverage for say they foundation high end silk which can be built up and is expensive or icing one layer you get the job done with a not to good for the skin effect I guess but that is just me, maybe I should spend some time getting to know the company a little bit better  ➡️ anyway ➡️ wanna know the product link up and what they do before anyone else? Keep reading.

1 | Beauty Shield Vitamin C Pollution Prevention Serum

Price | $16.00 US

lightweight hydrating serum formulated with key antioxidants, Vitamin C, Vitamin E, and Pomegranate Extract, to help refine and brighten skin tone, reduce the look of fine lines, and help protect against the effects of everyday environmental aggressors.

2 | Beauty Shield SPF 50 Skin Shielding Primer 

Price | $12.00 US

primer that creates a lightweight base layer that blurs the look of fine lines for smooth makeup application, featuring a sheer, universal tint that blends with any skin tone. Formulated with Broad Spectrum UVA/UVB (SPF 50), and key antioxidants, Pomegranate Extract, Carrot Seed Oil, and Vitamin E.

3 | Beauty Shield Massaging Overnight Recovery Cream 

Price | $14.00 US

lightweight gel-cream is packed with nourishing antioxidants, Vitamin C, Pomegranate Extract, Argan Oil, and Carrot Seed Oil, to help overnight skin recovery and diminish the effects of everyday environmental aggressors.

4 | Beauty Shield SPF 50 Skin Shielding Moisturizer 

Price | $12.00 US

moisturizer that provides lightweight hydration for a more luminous looking complexion that’s makeup ready. Featuring a sheer, universal tint that blends with any skin tone, formulated with Broad Spectrum UVA/UVB (SPF 50), and key antioxidants Carrot Seed Oil, Sunflower Seed Oil, and Vitamin C.

5 | Beauty Shield Daily Defense Makeup Mist 

Price | $8.00 US

lightweight fine mist that invigorates the skin while hydrating and refreshing makeup throughout the day.

6 | Beauty Shield Dual Defense Cleansing Facial Brush

Price | $8.00 US

dual-ended facial brush features an innovative two-in-one design. Blended with soft bristles, unique silicone tips massage skin and lather for an invigorating deep cleanse.

7 | Beauty Shield Recharging Magnetic Mask 

Price | $24.00 US

iron-based mask formula uses magnetic properties to lift away surface impurities and minimize the appearance of pores, revealing a brighter and smoother complexion. Enriched with antioxidants, including Carrot Seed Oil, Sunflower Seed Oil, Vitamin C, Vitamin E and Argan Oil.

The ingredients for all of these are amazing for care during the summer or even the winter months – especially living downtown in a city –  where you will have to deal with smog and environmental triggers. I think that this line will do fairly well, I mean for the price points alone something to still remember E.L.F are kinda new to the skin care range and just from the basic hydration line they released they had to redo a couple formulas to get it right. So sometimes some of the drug store or smaller lines have good stuff because you’re not really paying much attention to the name at first just that it’s cheap and gets the job done. Thanks to challenges, YouTubers and social influencers we help little brands like this to grow by doing and showing you in real time that sometimes the cheaper products work the same or better but they are not the first to release the products that they come out with – many of this products can already be found in the market today but you’ll paying a lot more for them.


Oh yeah, and everything is free from parabens, sulfates, phthalates, and alcohol. Even the most sensitive skin will love this stuff.

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