Category Archives: WTF WEDNESDAY

WTF WEDNESDAY™ SMASHBOX #SHAPMATTERS PALETTE 

SMASHBOX has been ride or die with me for a very long time, I can’t think of a time in my life where I was getting ready and didn’t have SMASHBOX close, through ups in my life and lows thank you SMASHBOX cosmetics and the amazing pro team in L.A. 

If you’re an artist or just a lover of makeup you know the palette game is strong right now and SMASHBOX has been killing it for so long with there products and just the story of SMASHBOX STUDIOS (which I will talk about more at the end because we all know I can ramble..uh..what?) so it was developed with Sephora’s Pro Artistry Team, this exclusive #SHAPEMATTERS palette is a chic, portable go to for sculpting your cheekbones, perfecting your nose, creating an arched brow, and enhancing your eyes with each stroke of alluring color and-richly pigmented liner. It features #SHAPEMATTERS lookbook insert to make contouring your face easy

These three (3) face contouring powders complement a number skintones, and Smashbox’s Photo Op Eye Shadows have won beauty awards for their seamless blendability. 

SIDE NOTE ➡️ The shadow’s micro-milled powder formula may kick up on the palette, but these long-lasting shades apply smoothly and evenly.

Redefine and set arches with the Brow Tech Powders and wax, and then use the included double-ended brush to contour wider and bolder eyes. This all-in-one palette includes a convenient, full-size mirror which come on is a huge plus and the beautiful packaging is killer, SMASHBOX hits the nail on the head when it comes down to packaging and slipping a little sample inside your packaging. (typically a primer sample because smashbox was the first company to change the game hard when it comes to flawless skin and primer) 

You get a total of nine (9) eyeshadows in every formula and that work for various skintones as well and on the TOP ROW ➡️ Vanilla, Totally Nude, and Champagne. MIDDLE ROW ➡️ Stripped, Posh, and Platinum. BOTTOM ROW ➡️ Sumatra, Aubergine, and smoke. So now onto the part of the palette that has gotten a lot of attention lately- SMASHBOX face powders! I personally love their contour powders especially because they work so well on my fair skin. They are lighter & more cool toned which looks more natural. I also like that SMASHBOX was smart and added really good universal type undereye setting powder with this one yes, I know that’s not what it’s made for but it’s makeup boys and girls get creative. 

Inside the box they give you very detailed instructions on to use the palette and it also includes three (3) video interactive Get The Look Cards to make contouring easy for your face, eye and brow shape. Just touch the card to your phone to instantly activate. 

This palette is one that I will forever keep in my kit and will forever stay in my must have vault! I believe it’s here to stay but if not head over SMASHBOX.COM and grab one (1) or hmm six (6) 

NEXT EYESHADOW PALETTE REVIEW ➡️


⬇️DON’T FORGET⬇️

Giveaway for 💥NEW💥 followers only, click the follow button and be entered in a chance to win a MacBook in gold – share the post and you’ll be entered x3 – in partnership with xtrememac!

WTF WEDNESDAY : want to review product and better yet be paid for your opinion? Be carful. 

If you didn’t already know this, there are three main players in the game EstéeL’Oréal and SEPHORA and one a little smaller who sticks to “the best of the bestLVMH – Sure these are names that we all know but did you know that these three companies in various ways, own, run and sell the cosmetic and beauty industry. As we know them as popular makeup stores, and makeup brands they are massive companies at war every day trying to buy out every beauty brand they can and have diverse portfolio of brands, distributed internationally for example ➡️

Estée companies and share holders own

Cosmetics and beauty ➡️ AERIN, BECCA, Bobbi Brown, Kilian, Clinique, Too Faced, Darphin, Estée Lauder, Frederic Malle, GLAMGLOW, La Mer, Lab Series, M∙A∙C, Origins, Prescriptives, Smashbox, Michael Kors Beauty, Tom Ford and HOURGLASS. 

Fragrance ➡️ Aramis, DKNY Fragrances, Donna Karan New York, Editions de Parfums Frédéric Malle, Ermenegildo Zegna Perfumes, Jo Malone London, Tom Ford, Kiton, Le Labo, RODIN olio lusso, Tommy Hilfiger Toiletries and Tory Burch Beauty. 

L’Oréal (LUXE) and shareholders own

Cosmetics and beauty ➡️ Lancôme, YSL beauty, Giorgio Armani beauty, Biotherm, Coacharel, Diesel, Viktor and Rolf, Ralf Lauren, Kiehls, The body shop, Shu Uemura, Clearisonic, Guy Laroche, Paloma Picasso, Urban Decay, Yue Sai, Helena Rubinstein, L’Oréal Paris, Maybelline, NYX, Essie, Garner, VICHY, La Roche Posay and Dermablend. 

RECENT TAKEOVER – IT! Cosmetics

SEPHORA and shareholders own

Cosmetics and beauty ➡️ Sephora beauty, Kat Von D beauty, Marc Jacobs beauty, Frontcover, Too Faced, Urban Decay (licensed), Formula X, Beauty Blender, NARS and STARSKIN. 

LVMH and shareholders own

MAKE UP FORVER, Dior, Guerlain, GIVENCHY, benefit cosmetics and major fragrance haus. 

Now that we got the companies and what they own covered be careful about what you say about one of the brands because they are all connected and linked, there are people who search social media to look for negative comments about brands and take note of the name, date, time posted and the actual comment – yes when you get in good with the four main beauty companies reviews are always honest and they don’t hold that against you for a product not working out for you (in fact most companies will pay you more for reviewing and testing a product that you didn’t enjoy for ‘time wasted’) there is always a contact us button with a email which will either be info@ or pr@ and you can introduce yourself that way but makeup you have the back up if your asking for hundreds of thousands of dollars of press samples on top of being paid.

Being a social influencer is a growing self business and when you make partnerships with one company you are put on the PR list so now all the brands will reach out to you if it fits and you can reach out to them if you have media outlet, photoshoots(with celebrities typically), press review, advertising. You really want to get your name out there, and work with the brands it helps to have them already know who you are by working in the filed, on set and for major publications. Always submit your portfolio and when emailing them have a good “email signature” it’s called for example mine is ➡️

ADD FULL NAME (including middle initials)

Bell Canada – Public Relations

720 King Street West • Suite 905 • Toronto, Ontario • M5V 2T3 M • 647.654.****

Bell Media – Makeup Artist

Teen Vogue – International

OneMethod – Production Artist

Celebrity / Freelance – Makeup Artist

– MEDIA AND PRESS SHIPPING ADDRESS-

Fill in appropriate address 

Social Handle: enter social media links 
Makeup review and brand exposure
-> inquire if interested or add link 

This e-mail is intended only for the addressee(s) and may contain confidential information. If you are not the intended recipient,you are hereby notified that the use of this information ordissemination, distribution or copying of this e-mail is strictlyprohibited. If you have received this e-mail in error, please notify the sender immediately by return e-mail and delete the original message. Unauthorized distribution of this e-mail may result in court action.  

Thank you. 
➡️ code of conduct which you don’t have to add but it’s important to read so you understand what can happen if you lie, give false information, miss a deadline or talk about personal company information. Some things are meant to stay private for a reason.

http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf
➡️ You do not have to but I am always honest if I’m being sponsored to give my opinion just so that my viewers know, although being completely me and honest with the review not everyone like the fact of partnership with different brands or being set products for thousands of dollars and still being paid for your opinion but what a lot of people don’t understand is the amount of time it takes to get to a status I have with these companies and the networking, starting out doing things for free and making my way up the ladder. Don’t expect to have the door open for you, im just giving you a couple ways to get your foot in the door and information you should know – also if you reach out to a brand make sure you know the brand and know the history of the brand and how they started, where they started and what they offer. Make sure that you blog is found on google under relevant search terms. When you post about a product or brand, use keywords in your post title and when naming a image. PR sometimes find blogs by googling for bloggers already writing about the brand they’re working on, or sometimes they’ll look for people blogging about the brand’s direct competition. Ask to be added to mailing lists for press releases / respond to a press releases that are offering a sample by explaining how you would review the product.

TIP ➡️ BE PROFESSIONAL! NETWORK! EARN TRUST. Always ask for a WeTransfer when shipped products so you can have press information about the sent products.  If you don’t know WeTransfer I would google it.  

WTF WEDNESDAY : YOU WERE JUST A HOOK UP!? 

Come on. We are all human and we have, well, needsup front about it or not. Don’t you just hate it when someone tried to have an ‘AH HA‘ moment with you and you’re like uh I just talked about that a year ago, you could have just asked me and I would have told you – and there just acting SO crazy and you’re like how is this happening you were just a damn hook up and now I’m getting and let me also just say there was ZERO contact from this night,


So let’s move on, I won’t lie when I first met this guy I was kinda going through my own stuff – as that faded and I became myself again he would text me and say something like “well haven’t heard from you in a while” so I replied “oh hey sorry, I was going through some stuff but I’m feeling more like me now, what’s going on” to that I got nothing, no answer so I was like alright then, this guy, was very attractive, seemed to have his life together and was very smart that’s why when he messaged me coming up I thought it was a joke the way that he was acting and talking I really thought he was drunk or on drugs or something – ok so I’m just chilling an hour before kickboxing and I get a notification someone messaged me on grindr and it was him and I was being really nice to him, I didn’t have the time to talk to him (can’t reference this because he would block me on grindr so I’m doing this from memory until we get to texting) but I was being really nice to him saying, I’m sure you’ll find someone not really putting two and two together that he was trying to tell me something and it seemed like I was just dismissing his feelings when that wasn’t the case at all! So he said something like ‘I wish you the best of luck I’m sorry that I’m not not what you want or something‘ then he blocked me, so I texted him and said you really didn’t have to block me and went on and did what I had to do so he then told me that he blocked me so he wouldn’t have to see my picture so I was like hmm alright I apologize I didn’t mean to make it seem like anything, then we are talking and everything is going good, then I get out of no where ‘you know I always wanted you, like hello we look so good together‘ and I should say this is all now referenced via out text message conversation and that ‘we should be naked and kissing‘ right then, and then I said quite a few dudes say sweet things like this to me and it doesn’t always work out “well I’m not most dudes, don’t compare me to those losers” and let me go back to I didn’t think this guy acted or talked like this – so I asked him have you been drinking.. and he said he had so I thought ok, this is happening because he’s drunk and odds are this is just because he’s had a bit to much to drink – I was also out at this moment in time so I wasn’t fully giving my phone all my attention then out of no where I get a message saying ‘I still like dancing the night away on G‘ – unsure what that even was I said what ecstasy? “Yes A through Z” at this point i have no idea what’s going on then he said hey do you remember this AND it was a damn screen shot from my escorting ad which hasn’t been around for almost a year which made me think did this guy know who I was when we originally met eachother and what was even worse was looking at it I didn’t even think that was a real one of mine, if anyone is a recurring follower they would know when this was just makeupandthecity.com I made an account on grindr, Craigslist and scruff to talk to the the men and see how all the different avenues differed from eachother and the stories these men had to tell and it was actually very sad – but anyways I said what’s your point that isn’t news man or anything that I’ve tried to hide, in fact the completel opposite. He says, ‘you don’t realize it but I responded to this ad and I knew it was you‘ also told me ‘I was so fucked up after you all I did was talk to my friends about you‘ this was talking for half a night then spending a night together, that’s it. It was a hook up that kinda ended badly I guess – but i did plan to later message him and reconnect but he decided to message me I guess, he was now saying I was ‘belittling his feelings, telling me to fuck off and leave him alone‘ it was one of those times where I could see he was trying to get a response out of me and trying to have that AH HA moment but I’m honest with what I’ve done and what I haven’t done, “I had to stop myself from falling in love with you” so I left it at that because something was going on or I don’t know.

#TRUTH

I will also say I don’t do drugs, I mean I’ve messed around growing up but who hasn’t – also I don’t get crazy with drinking anymore. I nicely messaged him before I went for a run in the morning and said if you’d like to speak to me like a man and no be all over the place and assume all this crazy stuff then let’s talk and when he responded to me he made it seem like I completely broke his heart and he was breaking up with me kinda and some of what he said did not even make sense, thank god Apple created that special little block button because I was done and over it. I guess what I’m trying to say is, make sure you really talk to someone because you think about a harmless hook up because clearly this guy from what I could see and the way it was planned out or something knew who I was when he met me, knew what he wanted from me and worked out a plan to get it but it didn’t play out that way.

Just be smart. 

Have fun. 

Be careful.