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SMASHBOX COSMETICS | MXTC (MAKEUPxTHECITY)

It’s kind of crazy waking up in a completely different time zone and knowing it would be the time that I am typical awake and starting my day (5:00am) but it’s only (3:00am) and I find myself wide awake, I’m used to the city and being around noise, but it’s almost like this hotel is made for it, I can open my window and hear so much happening even now at this time, and as soon as I shut it I’m confronted with a unforgiving silence, I’ve always needed a fan or sleep or some type of noise and when I asked the hotel if they had white noise I wasn’t expecting birds, waterfalls, and all of that, I do love falling asleep to thunderstorms but this Sound  and Sleep Therapy at the Mr. C hotel in LA is a little, erratic from nice rain to stuck on the sea in a massive storm, like my life and going from one extreme to another – but I’m here with Smashbox Cosmetics and this is a long time coming to discuss upcoming projects and to talk about personal matter when we have time. I want to explain to you why I believe Smashbox is one of the best beauty companies and why they then to really, always get it right, keep reading.

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Launched in 1996 by dapper LA brothers Dean and Davis Factor (who also happen to be great-grandsons of makeup legend Max), the Smashbox Cosmetics line focuses on long-lasting products designed to give a flawless look. Smashbox Cosmetics  to me growing up in a semi small town was one of the first higher end brands that I came into contact with when I was starting out in the world of beauty, I immediately fell in love with the name, the packaging and that has only improved going into 2019. I stopped really paying attention to the brand after working with Smashbox Cosmetics quite a lot, my entire kit was Smashbox Cosmetics, as my brushes were as well. Smashbox recognized my work and credits being sent back so would send me whatever I wanted pretty much, as new brands came out and I became somewhat bigger at what I was doing but still wanted to branch out at the point in my career when studios and other artists at this time were starting to contact me but it’s almost like I lost the passion and needed to step else where for a little.

imagesI’ve seen first hand how some companies just push out product after product and any brand press about a launch just fades away into the cluster of launchesSmashbox Cosmetics isn’t like that, for example they are in the process right now of repackaging everything or giving the brand a facelift  which is where I am kind  of coming into the LA meeting, to become far more more fitting for their always evolving planograms and end shelves within stores and their always evolving customers and fans worldwide. 

Smashbox is iconic for putting primer on the market and keeping up with demand knowing that we are not all the same which is absouloutly refreshing and you think would be a given in 2019 but it’s not ➡️ I decided to write this blog to stay in makeup and not get disconnected in the world of media outreach and public relations, and yeah if even set needs help I would absolutely put on a brush belt and kick butt, Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line. The cosmetics arm of the business was sold to Estee Lauder in the summer of 2010, but the brothers remain at the helm.

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PRO TIPS ➡️ Have you open the lip to the packaging and seen their little pro tip for whatever the product is, or how amazing the packaging alone for their new brush line, Truly it’s like an experience and it is one of the things that makes Smashbox Cosmetics so unique to this day.

“Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We’re proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio — Smashbox Studios in Los Angeles — where major photographers, celebrities and makeup artists converge to create iconic images every day.”

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NEW AND NOW ➡️ BLENDSMART2 with ATTACHMENT HEADS *sponsored*

IN LOVE WITH THIS DAMN PRODUCT! Completely changes how you apply make up – worth every penny. You will be blown away by the quality and the innovation that is the BLENDSMART

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So this has to be one of the coolest products that I’ve received from other PR companies – Mistake-proof Makeup Application – the blendSMART rotating makeup application system will forever change your makeup routine forever, The patented interchangeable(sold separately)brush heads spin at 190 RPMs and imitate the motion of professional makeup artists to deliver consistently, flawless blending – every time. The soft, premium synthetic brush heads work with all makeup formulations. So, whether you use liquid foundation, powder or cremes, blendSMART’s easy-to-use makeup tool provides air-brush like results. That’s the thing I like the most is you really do get airbrushed without spending five hours with an actual airbrush machine!

BlendSmart2

I really thought this would be a little bit of a gimmick – but after testing this out I found it gave amazing results, and was so easy to clean and best of all it uses half of the product that a normal brush or Beauty Blender™ could ever achieve.

SIDE NOTE ➡️ I am not going to lie and say I love a product just because I being paid for this review, I am always honest and I make sure I try this on myself, a friend and on set before I even give my personal opinion. 

The original blendSMART launched in early 2015 at Sephora.com has already experienced a makeover with blendSMART2. This ingenious new design offers improvements while maintaining the same price for added value. The blendSMART2 features a soft-touch on and off switch and a quieter, performance-enhanced motor. All blendSMART2 brush heads feature a new, magnetic drop-in connection, for a smoother, effortless experience. As before, all interchangeable brush heads are made with premium synthetic fibers and are antimicrobial and cruelty-free and best of all are gentle enough for the most sensitive skin.

MY FAVOURITE ATTACHMENT BRUSH HEAD ➡️ it would for sure be the full cover  and finisher – it blends so perfectly onto the skin, I even find that applying you base makeup routine with this brush head somehow prevents it from oxidizing and changing colours.


You can but don’t have to do your entire face from foundation, concealed, bronzer, highlight, powder etc. with all of the interchangeable brush heads available! I’m going to do a half face done with BLENDSMART2 and half with regular brushes and post the picture so look for the update note in the title!

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  • The mission is to significantly improve conventional beauty tools and methods through innovation, technology and design. Our flagship product line is blendSMART, a first-of-a-kind automated rotating applicator system that delivers a natural, flawless makeup application every time. Today, with so much layering and buildable makeup coverage, consumers need honed techniques to achieve great results. Meet blendSMART, a time-saving and multifunctional tool that blends for you and puts the skills of a makeup artist in your own hand.