Hi there! So if you know beauty then you know Allure comes out with the yearly best in beauty which I would like to know the, well, way they come up with what was best in beauty, is it from editors stand point? The beauty guru lists? or really, all the sales taken into full account. Oh to be a fly on the wall there. All the brands saying that brands just pay to be on ‘the list’ to increase sales and drive the new market for the next year, and hey, imagine what brands would pay to be on that list, remember when I just said it drives sales, yep sadly, it works.
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Allure likes to break it down into different categories, best in, base, body, breakthrough (whatever that means) and eyes just for example. So did Allure create the Grammys of Makeup? How influenced by this list will you be? Let dive into some categories and what’s in them.
Base ➡️ you would think that this would be my favourite category because I’m all about that perfect base and less being more but, you’d be wrong to assume – within this list you will see a lot of familiar names ➡️ Marc Jacobs ➡️ L’Oréal ➡️ Estée Lauder and some that you might not know such as ➡️ Erborian, but something tells me that that brand is going to have a really good coming year. There are some on the list that I would even award myself such as NARS Soft Matte concealer which I use on the daily. I do get the list and Allure was smart to think it up but really anyone who does monthly favourites eventually does the yearly favourites so it goes back, what do they consider most for this list?
SIDE NOTE ➡️ I guess that there are nothing taken into consideration within the list except for the makeup who cares if something was completely stolen from a indie company – the thing that’s sad also is Allure choose the ‘bigger’ company when the indie company who the bigger brand completely ripped off deserves to be in that place isn’t, and you all would know in a second one I told you one of the names of the two I am referring to but that’s not the point here I guess. It’s the makeup, remember?
Some products and brands I do truly believe deserve to be there and since it’s Allure almost if not all beauty of 2018 was more then likely sent by PR to the beauty team, and a lot of PR comes with stuff not even involving the makeup, like a free iPhone or Apple Watch. I guess it comes down to what you want to think and what you don’t all I know if the Powder Winner was a Becca Powder that I didn’t even know existed let alone was dominating 2018 – but hey, I’m only a beauty blogger in the hundreds of thousands, growing more and more every day, who lives in the makeup world but Allure knows better – and really I believe that they do. We all have and are entitled to our own opinions.
➡️ Well, you can check out the list for yourself right here!
➡️ Don’t forget about my last post! (SELF SETTING | DUPE ALERT | MAKEUPANDTHECITY)
➡️ Sadly the iPhone XR and Colourpop Christmas PR collection giveaway will be ending soon! the ways to win are hidden in previous posts.
M A K E U P x T H E C I T Y - BEAUTY AND LIFESTYLE 
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